Operations Strategy and Sustainability Essay

LensCrafters trading operations dodging is to countenance gritty quality shopping centre fretfulness function to guests throughout the US, Canada and Puerto Rico. LensCrafters is kn throw for the ability to practice eye exams, prescribing sun interpret and specs, and production of the glasses on the premises for each node. To keep open economic sustainability, LensCrafters goal in 1983, was to be the only optical eye flush retailer to guarantee eyeglasses in less than an hour. Now, after 30 years, LensCrafters is considered champion of the leading optical retailers known for their perfect node servicing, excellent products and some of the biggest name calling such as Armani, Coach, and Prada in frames (LensCrafters, 2014). They repoint a senior high school degree of loading to performance excellence by continually providing their nodes with new technologies to correct eye c ar, crystallize ethical drugs, and assist their clients in selecting the right frames .LensCrafters similarly adduces expert care for their clients with proficient optometry doctors at every storehouse. Through resource way they manage their assets effectively and efficiently be able to Give the gift of billet of battle to millions of nation all everyplace the arena through their OneSight charitable organization where they partner with local communities to provide permanent recover to affordable eye care and eyewear in both the developed and developing world. include in their sustainability initiatives they piloted a self-sustaining imaginativeness center in a civilize hardened in one of the poorest neighborhoods in Cincinnati, Ohio. In doing this, LensCrafters has tack to bring downher mess care right where people need it. In this school, getting an eye exam is as easy as walking wipe out the hall instead of wanting one-half a day of class or, for parents, missing half a day of engage. another(prenominal) way of maintain economicsustainability is that LensCrafters come eyeball and care about the people behind them.LensCrafters guest benefit bundle includes providing goods and function that meet the postulate of single(a) guests. They take over comfortablely located branches, master employees, the latest eye-exam equipment and eyewear accessories to meet the different tastes of their loyal customers. LensCrafters portray their commitment through comely care for their customers eyes and constantly are determined to improve the experiences of their customers. LensCrafters yokes receive training in personalised service to undertake their customers experience is valued. LensCrafters will continue to put their customers first to maintain their competitiveness and customer loyalty. For social sustainability, LensCrafters have their branches conveniently located in highly populated areas handle shopping malls. This ensures that they reach their target commercialize faster.The stores intented with economically t o provide the shell customers service from the initial exam to the last(a) satisfactory of the glasses. They have on-site amply equipped laboratory with the latest machinery and instigate their employees to interact with their customers in the eye-exam rooms and fitting send (Collier & Evans, 2013). The walls of their stores have the certificates and degrees of their optometrists and technicians demonstrating to the customers that competent module is serving them. Communication is consistent between the customer and staff throughout their eye care purchase. Operations Management and ChallengesThe operations management at LensCrafters has a strategy that staff follows in order to provide their customers with high quality service and products. LensCrafters requires their employees to have got the required skills and knowledge for optimal work productivity by utilizing their time with the customers effectively and efficiently. Laboratory technicians have the needed certificatio ns for their line of work and all other employees bear training before and during their period of employment. The employees at LensCrafters offer unsurpassed function because they are well motivated with rewards and employment recognitions from the operations management team.One of the challenges of that face operations management at LensCrafters is the changing of customer expectations. Many want designer frames that they have captivaten on other people this could be a discontinued style or requireadditional time to baffle the glasses. Another challenge is changing engine room. The operations management at LensCrafters stays aware(p) of the newest technologies and takes the time to research the equipment to determine if it would represent a substantial change in their work physical processes and customer service. Value kitchen rangeThe value chain at LensCrafters begins with the gaining the customer through preproduction services such as the Customer Benefit Package that i ncludes providing goods and services that meet or exceed the needs of individual customers. LensCrafters also provide their customers with spotless customer service, excellent products and some of the biggest call such as Armani, Coach, and Prada in frames (LensCrafters, 2014). LensCrafters accepts vision plans from numerous insurance companies that major companies offer to their employees. If customers do not have insurance, LensCrafters nates set up a fee plan with the customer. LensCrafters offers promotions such as demoralize one pair of glasses and get the second one-half off.Following the preproduction manikin is the primary production processes. at one time the customer makes the decision to come into LensCrafters, the employees provide high-quality services. Once the eye exam is completed, an associate helps the customer select the frames that they like the take up. The associate accompanies the customer to the appropriate station for their frames and selects vario us frames in all shapes and colors. An associate will hoodwink pictures of the customer in their selected frames using LensCrafters own myLook camera application LensCrafters, 2014). Once this is completed, the associate and customer compare the photos side-by-side. Once the customer has selected the frames, the associate gives the customers prescription and frame selection to the lab to force the customized glasses. Value is created with the customer by the high quality customer service, customized prescription glasses, and convenient fix.Once the glasses are realise for the customer to pick up, the customer comes in and the associate shows them the glasses. The associate adjusts the frames to fit the contours of the customers face. Then the associate attaches LensCrafters bizarre FitSensor (LensCrafters, 2014) that creates clear guide points for the AccuFit Digital measuring rod System. The FitSensor software measures the location of the customers pupils and spacing of their eyes relative totheir frames. victimisation these measurements, the associate is able to determine the best placement of the customers eyeglasses with five times the precision of manual eyeglass measurements. Performance standardsPerformance measurements that can be used to measure LensCrafters service-delivery clay design include business location and servicescape. Location is imperative when it comes to accessing the target market. LensCrafters has branches in the most convenient places for the sake of their customers. LensCrafters needs to ensure that they are located weedy their customers to continually increase their sales and modify customer relations. Every LensCrafters has the same or similar store layout, job design, services technology figures and delivery services. LensCrafters has up-to-date technology in their equipment in laboratories, technicians, optometrists, eye enquiry areas and fitting station. A service process leads to an outcome which results in the cu stomer be either happy or suffering with the service experience. It is the role of delivery to ensure that the expected service outcome is stock by the customer.The service delivery design for LensCrafters includes facility location and layout making the customer experience more efficient, and keeping in step with the newest technology, including designing their own technologies to make the experience at LensCrafters funny. The servicescape of LensCrafters is designed to provide the customer with the sense of quality and skipperism. The store layout is open and uncluttered. It store is carpeted and has professional frame divulge areas for men, women, and children. Modern article of furniture adorns the retail area and up-to-date equipment is seen in the laboratory. The store is brightly lit to reap attention to the display cases. The store display cases, eye examination area, and fitting stations are placed in the areas where the customers and service providers inter-act frequ ently. Types of TechnologyTechnology allows LensCrafters to stay commit to providing ripe eyewear technology. They have developed several(prenominal) new technologies of their own with their AccuFit Digital Measurement System that takes measurements to fit the eyeglasses to the customers face. They also developed the LensSimulator that allows customers to persuasion and compare a broad mixing oflens choices. Another unique proficient advancement of LensCrafters is the myLook camera application that allows the customer to seem themselves in several pairs of frames to see which looks best on their faces. LensCrafters provide their customers with unique and innovative technologies that give them an edge over their competition and keeps the competition anticipating the next innovative process.ReferencesCollier, D. A., & Evans, J. R. (2013). OM4. Mason, OH South-Western Cengage Learning. Print. Lenscrafters (2014). Retrieved whitethorn 5, 2014 from http//www.luxottica.com/en/retail- brands/lenscrafters LensCrafters (2012). About LensCrafters. Retrieved may 5, 2014 from http//www.lenscrafters.com/eyeglasses/7/about/company-history-about-lenscrafters LensCrafters (2014). Eyeglasses. Retrieved whitethorn 7, 2014 from http//www.lenscrafters.com/lc-us/eyeglasses LensCrafters Eyes a profound Vision with PCMS Retail Solution (2010). Retrieved May 7, 2014 from http//www.pcmsdatafit.com/files/casestudy/PCMS_and_Lenscrafters_Case_Study_(US).pdf